Finally, we should stress the importance of ceremony. The ceremony of hotel culture is involving the contents of the enterprise song, aphorism, and duration and celebrating activities etc. Particularly, for China’s hotel industry in the transformation period, it is especially important to choose the appropriate ceremony to bear the weight of competition. It is remembered that I ever watched the Long March in CCTV before; I was deeply moved by the theme song of the TV series, called “Seeing off the Red Army Troops”. As a matter of fact, if we think about the history of Chinese revolution, it is also the development history of revolutionary songs. As a result, some say that “a folk song about the red army by Xing Guo, the dramatis personae in the TV series can compete as three normal army divisions”; it shows the force of songs. No other than these ceremonies, including the songs sustain the soul of an organization. Compared with the external institutions and regulations no matter how we emphasize the force of culture on changing and restricting the behaviors of human beings is not egregious.
Chapter 9 Case Study: Transformation of the Dongying Hotel (I)
A Brief Introduction to Dongying City
Established in October 1983 and located at the point where the Yellow River joins the sea. Dongying is a central city in the Yellow River Delta. The city has two districts; Dongying District (the western city) and Hekou District (the eastern city) and three counties, namely, Guangrao, Lijin and Kenli. It covers a total area of 8,053 square kilometers with a population of 1, 700,000. Shengli Oil field (China’s second largest oil industrial base) and China University of Petroleum ( Huadong division) ( a national key comprehensive university) are located within its territory.
Dongying is a coastal city within the economic opening zone with Beijing-Tianjin- Tangshan economic zone to its north and Shandong Peninsula economic zone to its southeast; the city is separated from Liaodong Peninsula by the Bohai Sea in the northeast and it is the joining Monte Taishan point of Economic Region of the Pan-Bohai Sea and the Yellow River Economic Belt. Since the city was established 17 years ago, the economy of Dongying has been developing continuously. In 1998 , the GDP of this city reached 32 billion Yuan with the GDP per capita and the average income per household (7,653 Yuan) ranking al the top among the giant and middle cities in China Guia de turismo Guilin. The average urban consumption level per person has been at (his first place in Shandong Province for many years. The average net income per capita for farmers has greatly increased, too, by 7. 8 times higher than when the city was established, reaching as much as 2,670 Yuan.